The Top 6 Elements needed for a Successful Digital Marketing Strategy

Let’s face it; marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. 

You really need to understand as many types of digital marketing techniques as possible so that your digital marketing strategy is based on optimising your efforts, rather than just implementing what you already know.

 

1.  Website 

You will need a Unique and Engaging Website. Your website is the most vital piece of your digital marketing strategy. For maximum impact, your website should be responsive to any device [desktops, mobile phones, and tables], publish relevant and up-to-date content, clearly communicate your company’s brand and values, include product-specific landing pages for PPC efforts and integrate with marketing automation tools.  People want access to quick, simple answers to their searches. FAQs are a great way to achieve this, while simultaneously getting people onto your site.

 

2.  Search Engine Optimization (SEO)

SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years, but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.   SEO is defined as the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.  You will want to ensure that you include phrases and words you want to feature for within these articles as Page Titles, Descriptions and keywords. You will want to ensure that you include phrases and words you want to feature for within these articles as Page Titles, Descriptions and keywords. Also remember to name the images you use in these pages and articles so that they align with the keywords you want to rank on search engines for.

3. Content marketing

Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere – from YouTube to podcasts, tweets to infographics – but most often it’s blog content on your website, driving new traffic through search engines like SEO.  Content marketing uses creative and original content for the purpose of generating brand awareness, traffic growth, lead generation and targeting customers.  Enter brand journalism. This type of digital marketing is gaining popularity – and for good reason. 

4. Email marketing is big in 2019

Snail mail is dead, and e-mail has taken over its role in most communications.  Utilize the popularity of the email medium by using it to communicate with your customers and audience.  A fantastic and best way to do this is through newsletters. Ensure that there is a clear and attractive newsletter sign-up form on your website for your visitors to fill in. Once they do this, you will have a direct and streamlined medium to keep them informed about your products and services, as well as any special deals you may be offering.  Call to Action button: Ensure that there is a clear and attractive newsletter sign-up form on your website for your visitors to fill in. Once they do this, you will have a direct and streamlined medium to keep them informed about your products and services, as well as any special deals you may be offering.

5.  Social media marketing

Social media is here to stay, and it’s so intrinsically entrenched in our daily lives that it makes sense to utilise it in your digital marketing campaign.

You can use various social media like Facebook, Twitter, Instagram, Snapchat, and YouTube to market your brand to an increasingly large audience. You can use these platforms for directly advertising your products or, more powerfully, for publishing content relevant to your brand that entertains, teaches, and drives interaction with your audience.

Social media is a great way to promote your brand and your content to increase brand awareness, drive traffic, and generate leads for your business.

 

6.  Pay Per Click Advertising (PPC) 

When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however, they may also be referring to ads in other search engines too, like Yahoo or Bing. Pay-per-click is a way to drive traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

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