4 Powerful Ways to boost your organic reach on Facebook
Why increasing organic reach matters
In 2019, organic reach for brands on Facebook is like water in the desert. It’s essential, but it’s hard to get.
Even if you also have a paid advertising strategy on Facebook, getting solid unpaid reach is valuable for your brand because it’s totally free. Every user that sees your post organically is another user you don’t need to pay to reach.
Yes, building your reach after the 2018 algorithm change is an uphill battle—but it’s one worth fighting.
Keep trying new tactics, experimenting with your strategy and releasing great content and you’ll see results eventually. So get out there and post, soldier!
What is Facebook Organic Reach?
Organic Reach means the number of unique users who saw your Page post in News Feed or on your Page, not as a result of an ad.
Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts as well as your Facebook page. How people engage with your content has a lot to do with reach.
How Does The Facebook News Feed Work Now?
Facebook uses an algorithm [filters] to analyze posts, or, to be more precise, leverage programming to organize posts based on the possibility that the user might interact positively with that post.
This process is called ranking - the posts you’re likely to interact with get higher ranking scores and show up on your feed as the content you may like. Ranking curates a more “meaningful interaction or engagement” with the user, which is the main focus of Facebook's new algorithm.
With the term "meaningful interaction," we're talking thousands of factors. One of them is trigger words, such as "congrats," that signal content important to users that Facebook will prioritize.
In a nutshell, posts in the News Feed aren’t ordered chronologically. Instead, users see what Facebook believes could be most meaningful, exciting, or useful to them.
Some of the key factors Facebook takes into accounts when ranking posts are:
- The number of people interacting with the post
- The number of reactions, comments, and shares
- Posts coming from friends or family
Here are 4 Powerful Ways to boost your organic reach on Facebook
- Build Organic Followers [the audience] Before Promoting Posts with Ads
- Start with SEO Content Optimized to Generate Attention and Shares
- Prioritize Your Audience Engagement
- Facebook Ads: Amplify Your Organic Reach on Facebook with Paid Promotion
1. Build Organic Followers [audience] Before Promoting Posts with Ads
To get extra mileage from your paid reach, let your posts run for 1-24 hours to gain some organic engagement | traction earlier before boosting them. While increased organic reach is never certain, there are ways to give your Facebook posts an improved chance of good reach.
The Facebook news feed algorithms recompense active advertisers and engaging content. The more reactions, comments, and shares your posts get, the improved their reach. This goes for equally organic and paid (your advertising money will go further).
As you grow your posting strategy, remember to minimize your ask; not every piece of content wants to have a call to action (CTA). Create a mix of content that combines promotional posts with posts that add value, educate, and entertain. And when you do comprise a CTA, keep it simple.
2. Start with SEO Optimized Content to get more Attention and Shares
Publish evergreen content
Whatever your goals are for your Facebook page – be it to generate revenue or drive traffic – evergreen content is the most powerful tool at your disposal.
Highly shareable content is the holy grail of social media marketing, and doing your finest to enhance for shares is my number one content formation tip. As public scroll the Facebook news feed, your content has to make individuals pause and read.
Here are some tips to make your content more likely to attract the views that yield shares and reach.
Create a Mix of Posts - If you mostly post images and your reach has been falling off lately, try creating a few videos and see how they perform. If your videos aren’t getting the same reach they used to, try making link posts that highlight content your audience will love.
Even if you’re getting decent reach by regularly using the same Facebook post types, trying new ones will keep your content flow fresh and engaging for your audience. Plus, you might find there are post formats on Facebook that perform even better.
Go Live! Post More Native and Live Video - Live video is unique in that it creates a genuine sense of community in the comments section. Everyone is sharing the same viewing experience at the same time, so they all have a common touchpoint to connect over.
Facebook is very much aware of this—they recently stated that live videos get six times as many interactions as regular video content.
Use attractive images and videos in your posts - Having visually appealing content is essential to stand out in people’s increasingly crowded News Feeds. That’s why a recent survey found that over 60% of marketers think visual content is crucial for their social media strategy
Repurpose your evergreen content - Repost your Popular Posts - For posts that perform this well, you can repurpose them to ensure that you maximize their reach.
Don’t mess with success. If you have content that got a lot of reach and engagement in the past, there’s a good chance it will work again.
It takes a lot of time and resources to create a great video or blog article, so there’s no reason not to repurpose high-quality evergreen content
You can curate other people’s content. - Content curation is not about taking someone else’s work as your own.
It’s about collecting posts from across the internet and sharing it with your network.
But it’s a little more than just stumbling across a post, liking it, and pressing the share button.
Instead, you should treat the curation process just like you would if you were publishing your own content. Spend some time reviewing and analyzing several posts on the same topic and share them with your audience on a consistent publishing schedule. Content curation is not about taking someone else’s work as your own.
It’s about collecting posts from across the internet and sharing it with your network.
But it’s a little more than just stumbling across a post, liking it, and pressing the share button.
Instead, you should treat the curation process just like you would if you were publishing your own content. Spend some time reviewing and analyzing several posts on the same topic and share them with your audience on a consistent publishing schedule.
Tag Relevant Pages and Profiles in Appropriate Posts - If the content of your Facebook post indications or indorses another business, tag the business in the description/narrative of your post. Your post will then pop up on another business’s page, which is probable to draw their consideration and consequence in a share, growing the potential audience for your post.
Drive Traffic from Off-platform Sources - If you embed Facebook posts on your blog or link to them via other channels, you’ll help send people who click on them to Facebook, improving your reach. In addition to showing your Facebook feed on your website using a plugin, you can implant separate posts and videos in your blog posts.
Publish from a Verified Facebook Presence - If you have a large business, you can apply for a blue checkmark verification for your Facebook page. Not only does this checkmark lend authenticity to your page or profile, but you’ll also get a higher priority in search results, giving you more visibility for your posts
Build Organic Posts with Advertisements - To get additional mileage from your paid reach, let your posts run for 1-24 hours to increase some organic traction before increasing them. While amplified organic reach is never guaranteed, there are ways to give your Facebook posts a better chance of good reach.
3. Prioritize Your Audience Engagement
Be social, get involved, engage with your followers
Social media = word of mouth
Take every opportunity to engage your audience because that’s part of what keeps them coming back for more. The strategies of good discussion for in-person contact put on to social media too. When people leave a comment, recognize that they’re starting a conversation and be sure to respond to any comments you receive. Let people know they’ve been heard.
Remember, Facebook loves to recompense posts with a high appointment. There’s a news feed algorithm signal for “recency”; posts that gather engagement quickly are more likely to get broader organic reach.
4. Facebook Ads
Amplify Your Organic Reach on Facebook with Paid Promotion.
Okay, okay, so this isn’t technically a tip to increase your “organic” reach. But if your goal on Facebook is to reach as wide an audience as possible, using a small ad budget to boost organic posts could be just what you need.
For marketers on a budget, we recommend using organic Facebook posts as a testing ground to find which content is worth boosting as a sponsored post. See which of your organic posts get the most views, reactions, comments, and shares, then boost the winners.
Don’t blow your budget on a single post: – After the choice, your posts, decide how you want to assign your budget. For the top results, spread out your advertisement devote and avoid blowing your whole budget on a single post with one improvement or one advertisement.
Source
First Rank SEO Services - https://www.firstrankseoservices.com
Falcon.io - https://www.falcon.io
Neil Patel - https://neilpatel.com
Author: Jeanette Du Toit [Founder & owner of Jaydee Media]
An IT (Information Technology) Professional with various skills and experience.
Google certified Digital Media Marketer.
An Experienced Web Developer, Web Designer, SEO [Search Engine Optimazation] specialist, Google Adwords + PPC; Digital marketing expert, Lead generation expert and Social Media specialist.